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What impact does normative data have on the success of the employee survey process?

Normative data has a great impact on the action planning process in determining what areas are chosen for improvement.  Normative data brings results into perspective so the right improvements are targeted in order to get the maximum return on the survey investment. Quantitative comparisons allow a company to evaluate where it stands against other organizations on the same attributes such as industry, geography or performance. This creates a much needed drive for action by establishing specific, attainable goals.