Global Normative Data

Global Normative Data brings results into perspective and helps target the right improvements.

After the survey results are compiled, getting insight from the data begins. Management must evaluate the organization's strengths and opportunities, and then design action plans to drive change. But which areas should get higher priority in action planning?

This is where normative data plays a vital role: it brings results into perspective so the right improvements are targeted in order to get the maximum return on the survey investment. Quantitative comparisons allow a company to evaluate where it stands against other organizations on the same attributes based on industry, geography and performance.

TNS Employee Insights norms drive decision making

Normative comparisons provide valuable insight that can guide decision making, but only if the norms are appropriate and current. TNS-Employee Insights collects responses to 115 key questions based upon client and representative panel data. Normative scores are updated annually with data that is no more than two years old so our database reflects the most recent research findings.

Our extensive database has distinct norms from more than 100 countries, multiple functions and job types, and both union and non-union groups to help you benchmark your performance and develop action plans that drive real change within your organization.

Normative comparison options

Our normative data helps you put survey results in the proper context. We currently offer normative comparisons in the following areas:

Global norms - Our normative database allows you to compare your survey results to those of other organizations in your geographic region, country or even worldwide.

Industry norms - Norms can be customized by industry, allowing you to make specific comparisons to other organizations that are in the same or a similar line of business.

Function/Department norms - We can offer norms specific to a given area so you can tailor action plans to that departments unique issues and requirements.

High Performance norms - Comprised of data from global organizations demonstrating above-average growth, financial returns, brand performance and employee satisfaction, these norms can provide a high-level target for improvement.

On-demand norms - If our current data is not targeted enough to provide the required benchmarks, we can conduct independent, non-client panels to collect the research you need to make critical comparisons.